SEO for chiropractors is the practice of using specific tactics to get your website ranked at the top of search engine results pages (SERPs) when people search for chiropractic services. It’s an invaluable tool, as most internet users go online to seek health-related information and may become patients if they can easily locate your practice.
Optimized Website
Chiropractors often serve a local audience, so it’s essential that your practice can be found by those within driving distance. Adding location names to your primary keywords is an effective way to optimize for local searches and boost your ranking on Google.
Additionally, embedding a Google map with your address on your website is an effective way to boost SEO. When potential patients visit your page, they’ll be able to view its location and decide whether they would like to come in person or book an online appointment.
Google My Business Profile
Establishing a successful Google My Business listing for your practice is essential to increasing its visibility on search engines, and encouraging satisfied patients to leave reviews about their experiences with you.
Add your business address, phone number and hours of operation to your profile for added visibility. You may also choose to include photos or videos of your clinic as well as other important details about it.
Claim your business on Google My Business and Bing so people can find you when they search for chiropractors in your area. Additionally, add your phone number and email addresses so potential clients can contact you directly to book an appointment.
Google My Business Posts
Improving your SEO is easy with a Google Business post featuring new content tailored specifically for your practice. Aim to publish at least 1-3 posts each week in order to boost your search engine ranking and generate more local client referrals.
Keyword Research
Chiropractors and healthcare providers have access to many resources for learning more about keywords. Tools like Semrush and Ahrefs offer insight into the most popular terms related to your field of expertise.
Optimizing Internal Links for SEO
Each time you link to another page on your website, you are sending signals to Google that the page is pertinent to visitors. This is an essential SEO marketing strategy which can improve search engine rankings – particularly for long-tail keywords.
Content for Chiropractic SEO
The most critical element of SEO for chiropractors is creating quality content that adds value to your patients. This includes informative posts that answer questions and encourage readers to stay on your website rather than leaving for another chiropractic practice.
Your chiropractic SEO strategy should also incorporate on-site optimization and off-site techniques that increase domain authority and trust. These could include optimizing meta tags, URLs, header tags and sitemaps so search engines have the most accurate understanding of your website.