InstantOffer.com was born in June 2020 when I decided $3,200 was a bargain for such a great domain name. I scooped it up at an expiring auction thinking it would be a great domain to develop into a lead generation business. If not, I was confident the name would sell for at least as much as I put in.
So I did what I normally do; conducted some outbound sales trying to flip sell the domain for a quick buck. Thankfully, I had no takers.
Deciding to go the development route, I searched far and wide for lead generation affiliate models to build around. Many came to mind, including home buying, car buying, liquidations, and so on.
I eventually settled on car buying because of a shifting landscape in car sales due to a chip shortage in the global supply chain. This shortage created a huge demand in the value of used cars, meaning the price people could fetch for their cars was far greater than previously expected.
Fast forward to the October 2020, and I was knuckle deep into building out the website in WordPress. The site eventually featured over 6,000 pages, including service area pages, car model pages, junkyard directory pages, in-depth blog posts and articles, and keyword driven landing pages. The site was a behemoth in terms of on-site SEO with meticulously determined header tags, keyword optimization, and internal linking.
Off-site SEO was, and generally always is, the hard part. Not just because good link building is hard, but because InstantOffer.com came with more spammy backlinks than a PBN from 2001.
Think of every spammy niche you can imagine. Now imagine 1,000+ referring domains and 30,000+ referring pages with anchor texts of words you would never say to your mother. Luckily, as someone who knows his way around a backlink profile, I removed the negative factors of these backlinks.
Within six months, I had garnered 1,400+ high-quality, authoritative referring domains, including 38,000+ referring pages. My Domain Rating improved from 12 to 47 in this period, which had a tremendous effect on keyword rankings.
Ranking pages of a brand new site is hard. Ranking pages for keywords in a hyper-competitive, ever-changing niche such as auto sales is even harder. And yet, I managed to rank for 12,000+ keywords and gather 5,000+ visitors on a monthly basis.
This traffic resulted in hundreds of monthly leads for a nationwide car buying company, and we eventually sold the domain name and website to a multi-billion dollar company and exited the business at nearly a 1,600% profit margin.